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5 Ways that COVID-19 has Reshaped Consumer Behavior

5 Ways that COVID-19 has Reshaped Consumer Behavior

There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But...

7 Tips for Productive Remote Marketing

7 Tips for Productive Remote Marketing

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive...

5 Tips for Landing Featured Snippets on Google Search

5 Tips for Landing Featured Snippets on Google Search

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets...

How to Market Your Business in a Down Economy

How to Market Your Business in a Down Economy

When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, whether times are good or bad.  Today,...

Paid Versus Organic Marketing: What They Are and How to Use Them

Paid Versus Organic Marketing: What They Are and How to Use Them

Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Organic and Paid Marketing? Organic Marketing Organic Marketing is less costly than paid (hence...

7 Ways to Use Text Messaging to Drive More Sales

7 Ways to Use Text Messaging to Drive More Sales

A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the latest ways to increase...

5 Ways to Optimize Your Social Profiles to Generate More Leads

5 Ways to Optimize Your Social Profiles to Generate More Leads

No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want more paying customers (always a good goal), you can implement...