The boom in tablet sales along with the arrival of Kindle has led to a revolution in how people consume information. Digital books make a writer’s work available with the click of a button. Selling digital products is a way to cut out the normal costs associated with a print book, although you can opt to have a print book created with Kindle. Learning how to make money selling Kindle books can add a new level of passive income to your pocket for many years.

Selling the written word isn’t limited to a few select writers, thanks to Kindle and other e-readers. Making money on Kindle is more than writing though. You can’t simply throw some words together in a Word document and expect it to make sales. There are other things to consider, like your description of the book or the right niche.

The trick to making money selling on Kindle is to create a product that is in a profitable niche and has been marketed and promoted well.

Types of Kindle Products

Kindle publishing includes different types of products including:

  • Fiction books
  • Non-fiction books
  • Novellas
  • Short stories
  • Children’s books
  • Magazines
  • Print Books
  • Audio Books

Finding a Profitable Niche

The key to making money selling Kindle content is to find a profitable niche. Kindle isn’t limited to steamy, erotic, fiction, books as best sellers. You need to take some time to learn how to analyze and determine what a profitable niche is, while avoiding niches that could turn out to be a waste of your time. Once you’ve identified a promising niche, you could multiply your sells and create more avenues of passive income.

To find a profitable niche, go to the Kindle store and look in the books categories. Dig deep by doing a search in your chosen category or keyword.

Step 1: Do a general search on the Kindle store using a keyword or a broad subject. Look for subjects that have more than a dozen books but less than 200. A lower number could mean less competition or it could mean the subject is not popular enough to be profitable.

Step 2: Click on the first book that shows up in the results page to see its description. Scroll to the Best sellers rank section. This will show you the position the book has within the Kindle store. Do this with three or four books to get an idea of how popular each one is.

Also, look at the different categories in which each book is listed. This process gives you ideas of where you can list your book and the keywords you might want to target. In general, you want to narrow your niche down but you don’t want to make it so narrow that you are targeting only a few people. General health books won’t be as profitable as a diabetes niche and a more specific niche such as diabetes for older adults, will sell even better.

Step 3: if the book ranks below 20,000, it’s a potentially profitable subject. Analyze several books in the category to see if they have similar sales ranks. If they do, the niche is a good choice to make money from since the topic has already been proven popular.

Step 4: Look at the reviews of each book. Look at what customers like or thought was missing in the book. This can help you put a different spin on your book.

Consider these things when choosing a profitable niche as well.

  • Rely on Amazon’s suggested keywords. These are displayed when you type in a word or phrase in the search field. Use them as a reference only.
  • If you don’t get many or any valuable results from your search query, you should consider using related keywords or synonyms of your subject.
  • Look at the top 100 best sellers on Kindle, narrowing by your niche. This gives you an idea of the most popular titles in any genre. Are there at least three books under the same theme available? This means people are looking for information in this niche.

Once you have determined that your niche is profitable, you can do a general keyword search with your favorite tool to gauge how many people are searching for your terms.

Getting the Writing Done

You’ve found a profitable niche and determined the specific topic for your book. Now you have to get the writing done. You can do this yourself or hire out the writing. Here are the pros and cons of both ways.

Doing it yourself


  • You know your subject. You are most likely an expert on what you are writing and can put the words down quickly.
  • You give it a personal touch. Using your own writing style, your book will be more personal.
  • You have control over the content.


  • It takes time. If you don’t write fast or are very busy, you may not have time to write a book.
  • Outlining and organizing the content can be daunting to someone who isn’t a professional writer.

If you aren’t a good writer but don’t want to hire one, you have other options like using a talk to text program like Dragon Naturally Speaking.

Hiring a writer


  • Your time is freed up so you can spend it on promoting and marketing the book.
  • It saves money in the end, especially if you are a slow typist, can’t write well, or are a procrastinator.


  • Hiring a writer can be a big cost, especially if you are writing a novel or longer book.
  • You lose control over the content.
  • You are putting your reputation on the line when someone else is creating the content.

Maximize Your Money Making Chances

Aside from writing great content and choosing a profitable niche, there are a few other ways to maximize your chance of making money selling Kindle content.      

Book Descriptions that Sell


  • Give a hint about the plot.
  • Use words that evoke images and speak to your audience.
  • Talk briefly about your main characters.
  • Give an idea of the plot setting.
  • List a question or hint at the mystery to be solved or answered that draws the reader in.
  • Over-emphasize, magnify, or exaggerate the plot.
  • Give quotes about the book from reviews.
  • The length should be around 150 words, excluding author bio.
  • Include an about the author blurb.


  • Make the first sentence a standout headline that sums up the book tantalizingly and quickly and compels them to read the rest of the description.
  • Make it personal. Explain clearly, why someone interested in the topic must read your book.
  • Speak to the readers emotions by describing how the book will make the reader feel after reading it or putting the tips to use.
  • Give detailed benefits of what the reader will get from the book and a snippet of how your book will make them achieve a goal.
  • If you are having trouble writing a good book description, write it as if you were reviewing someone else’s book.

How to Get Reviews

Having reviews helps you sell more. Consumers often read the reviews before making a decision on buying a book. Here’s how to get reviews:

  • Send out review copies to your current email subscribers and social media contacts.
  • Ask friends and colleagues, who’ve already read your book, to give you an objective review.
  • Give away free copies in exchange for a review. Offer this option through different means such as email, trade associations, and seminars.
  • Ask your current buyers to leave a review.
  • Offer an incentive such as a free report to anyone who posts a review. Be sure to set a specific time frame for them to do this.

Often all you have to do is ask.

Author Bio Page

The author bio area on Amazon is the perfect spot to sell “the author”. You can tell people about your website, other books you’ve written, and any other actions you want them to take.

Your bio is normally written in the third person. Media professionals and people who ask you to be a guest speaker often use your author bio when promoting you.

Include the following relevant details in your bio:

  • The title of your book
  • Your area of expertise
  • Major media coverage you have received
  • Publications you write for
  • Relevant business experience for business related services you offer
  • A link to your website

The description of your book, reviews, and the author bio page are perfect spots for selling yourself and your book.

Creating Buy-Worthy Titles and Covers

The title and cover are the first things people will notice about your book. You want to create buy-worthy titles and covers that grab your readers’ attention.

The title should have these characteristics:

  • Evoke curiosity so that people will want to click just to find out what the book about.
  • Highlight the benefits so people know how it will help them such as How to…, 5 Ways … or Find out How…
  • Stir motion. Your title should evoke some form of emotion – excitement, fear, hope. etc.
  • Catch the reader’s eye and be aesthetically pleasing.
  • Voice easily. Whether the title is said aloud or in the mind, the title should contain words that are easy to pronounce and remember.
  • Set expectation. Your book should actually deliver what the title says.

The cover is the first thing that draws the eye. The cover should have an element that grabs attention – the color, the text, the design, or something else. It should be set up in an artistically pleasing way, yet should not distract from the content.

A cover should also:

  • Be clearly recognized as a thumbnail.
  • Make the reader feel something instead of telling them something.
  • Know who your audience is.
  • Avoid cliché images like piggybanks, dollar signs, or skinny models.

Creating a buy worthy title and cover for your book is important. It’s the first elements a reader notices. Whether you design the cover and title or have someone do it for you, it should be relevant to your book.

Promotion and Marketing tips

You can do everything up to this point to learn how to make money selling Kindle books only to find out you can’t make any sells. This is where promotion and marketing come in.

A typical Kindle book includes a very small royalty. This means you’ll need to sell a lot of books or find other ways to monetize your book.

  • Get readers into your email subscription list. People who buy your books are customers. Get them to sign up for your list by offering a bonus gift such as a related report at the front and end of your book.
  • Offer additional content with an income-generating offer. You can add this link to your author bio page.
  • Promote your book on social media such as Facebook, Twitter, and LinkedIn. Be social. Social sharing is one of the fastest ways to get traffic to your sales page. Post regularly on social media to get exposure to your bio page and to your book. Customers build trust and relationships with you through your social media page.
  • Use your existing assets. This means posting articles on your blog, sending emails to your existing customers, and talking about your book in your newsletter.
  • Include links to your book in forum signatures, email signatures, and your social media profiles.
  • Provide guest blog posts for relevant blogs.
  • Submit a press release to PR sites about your Kindle book. Talk about why you wrote the book and whom it benefits.
  • Do some paid advertising such as Pay per Click, classified ads, sponsored ads in other people’s newsletters, on websites, and on Facebook.
  • Create a bundle if you have more than one related book.
  • Offer discounts and special promotions to repeat customers. Give away a free version of your book for a few days to build interest.
  • Create an eye-catching sales page for your book and sell it on your professional author website.

The next step

When you know how to make money selling Kindle e-books and content, you can profit from passive income. The process is about writing a book in a profitable niche and packaging it well. You create a marketing buzz about your book so that readers are clamoring to buy it.

Need help implementing these strategies? Book a discovery call now to see how i can help ghostwrite your book.