How to Create a Course Your Customers Will Really Love

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How to Create a Course Your Customers Will Really Love

by | Jan 8, 2021 | Digital Assets | 0 comments

Whether you’re talking about a text-based course or a video course, customers tend to love these types of products.  And you’ll love selling them since the high perceived value means you can charge more for a course versus other info product formats (such as ebooks).

So, with that in mind, check out these three steps for creating courses your customers will love…

Step 1: Do Your Market Research

The first thing you need to do is figure out what your audience wants. A good way to do this is to find out what they’re already buying. You can check:

  • Udemy.com to see what sort of video courses they’re buying.
  • Marketplaces like Amazon and ClickBank to see what sort of info products they’re buying in your niche.
  • Websites in your niche to see what they’re selling.
  • Paid advertisements (such as sponsored ads) to see what they’re promoting.

Look for bestsellers and multiple vendors selling similar topics – these are both signs that a particular topic is “hot” in your niche right now.

Select a topic that looks like it will sell well, and then move to the next step…

Step 2: Decide What to Include

Next, you need to decide what to include in your course and start creating your outline. To do this, take two steps:

  1. Brainstorm. Think up all the sub-topics, steps, tips, examples, mistakes, etc. you’d like to include in your course.
  2. Research. Find out what similar infoproducts. Use this information for inspiration – do NOT copy.

NOTE: While you may choose a topic that others have done before, and you may even look to similar products for inspiration, your goal is to create something fresh. This means:

  • Sharing novel tips.
  • Sharing unique information such as case studies, personal stories and personal examples.
  • Sharing information in a new way, such as turning a step-by-step formula into an acronym/formula. (E.G., “AIDA” (attention, interest, desire, action) is an acronym that describes a copywriting formula – you can create your own acronym-based formula around a step by step process.)

Next step…

Step 3: Develop Your Course

Once you know what all information you want to include, then organize it into a step-by-step format. If you’re delivering the course in parts, then create equal-sized modules. (E.G., you might create a 12-module course and deliver one lesson/module per week for three months.)

Keep these tips in mind:

  • Use a light, conversational tone. Look at this article as an example.
  • Add relevant stories to keep people engaged. For example, what problems did you have when you first started with this niche topics? What mistakes did you make?
  • Add value to your course. Offer worksheets, checklists, templates, swipes, planners and cheat sheets to help people take action on what they just learned. 
  • Proof and polish. If you have errors in your course, people will judge the information as a whole to be low-quality. If needed, hire someone to proof and fact-check your course.
  • Insert backend offers. Promote related products and services inside your course.

As always, you can outsource this entire task to a freelance writer (or video editor) to produce a polished end result.

Conclusion

You can easily turn a course into a premium offer or even a residual income offer, which is why you’ll want to start creating your own courses!

HI! I’M AMI NORRIS

Ami Norris is a business Growth strategist who helps people turn their expertise, passion and skills into a profitable online business that fuels their dream lifestyle. So they can have more time to spend with their family and on their hobbies.

Ami is the creator of The Norris Academy, owns Launch DFY and Profitable and effective marketing.

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