It’s pretty easy to spend hours on social media. But who has that kind of time? You need to get in, get out, and make the most of whatever time you devote to your social media strategy on a daily basis.
So how do you do that? By using this social media productivity checklist that covers the three main steps you need to take:
Take a look…
TIP: Before you use this social media productivity checklist, you should have already planned your overall social media strategy and created a publishing calendar. See the social media scheduling checklist in this package for more information about how to do that.
Step 1: Listening
You’ll want to devote about 10% of your daily social media time to listening. So if you spend an hour a day doing social media, then set aside six minutes for this task.
Here’s what this means:
Check what’s trending on social media. Take note of the hash tags.
Check what’s popular on your competitors’ pages.
Search for social media mentions of your brand, product or other items related to your specific business.
Browse popular groups (such as Facebook groups) to see what they’re talking about.
The reason for taking this step is to put your finger on the pulse of your niche. Once you know what people are talking about, you can join in on the popular conversations that are already happening. (The actual engagement comes in a later step – for now you’re just gathering intel.)
Create a new content piece and use the appropriate hash tag when you post it.
Join group discussions on popular topics (with the intent to establish yourself as an expert, which in turn will drive traffic back to your page and grow your network).
Step 2: Creating
This step is where you actually create and post content. Generally, you should devote about 50% of your daily social media marketing time to content creation. So if you spend an hour each day growing your social media networks, then you should spend 30 minutes creating content.
Now there are two kinds of content that you’ll create during this step:
- The content you’ll post on your social media platforms. This includes articles, memes, videos, infographics, quotes, tips and more. To take advantage of what’s trending, be sure to post content with popular hash tags (this is the information you gathered in the previous “listening” step).
- The content you’ll post on your blog or other web properties which you’ll use to encourage new visitors to follow you on social media.
Here are three ways to save time with this strategy:
Time-Saver #1:You can quickly and easily free up most of this time by hiring competent freelancers to create the content for you. Then you only need to devote a few minutes per day to tasks such as writing content briefs and communicating with freelancers. This frees up your time to focus on more high-value marketing tasks.
Time-Saver #2: Another way to save time is by setting up your blog to automatically post to social media whenever you post to your blog. You’ll need to find a plugin that works on your blog platform. If you use WordPress, then search www.wordpress.org/plugins. Here’s an example of the sorts of plugins available: https://wordpress.org/plugins/social-media-auto-publish.
Time-Saver #3: Use scheduling tools. You don’t need to be a slave to social media and post content only on the day you want it to appear. Instead, you can use automation tools like HootSuite.com to schedule and drip content over an extended period. If you hire freelancers, you might even ask them to do this step for you. Then content creation and publishing becomes nearly hands free (and very fast).
Now the last step…
Step 3: Engaging
You’ve figured out what’s popular, you’ve created content, and you’ve posted it. Time to call it a day?
That’s because social media is not a one-way street. It’s not a monologue where you stand with bullhorn and make everyone listen to you. In fact, if you treat social media as a one-way street, you’re going to find that your networks stops listening to you.
That’s because social media is all about interaction and sharing content. It’s about growing relationships and staying in touch. So that’s why you need to spend about 40% of your daily social media time simply engaging with your audience and building those relationships.
Here’s what you can do:
Respond promptly to customer service issues that you encounter both on public pages as well as in private messaging. If you find that a lot of people start contacting you via social media for customer service issues, you may want to hire someone to monitor your social media accounts when you’re unable to.
Interact with people who are posting on your timeline. This includes liking their posts, replying to their posts and, where appropriate, sharing their content with others. (For example, retweeting a great quote from one of your followers.)
Interact with your niche in other places (time permitting). For example, post in niche-specific groups to help establish your expertise, grow your brand, and drive people back to your social media pages.
If you want to grow your business using social media, then you need to use your daily social media time wisely. As mentioned above, you can spend 10% of your time listening, 50% of the time creating content and 40% of your time directly engaging your audience. Plus use the productivity tips above, and you’re sure to get the most benefit while spending very little time per day working on your strategy. But don’t take my word for it – try it out to see for yourself!
I hope that helps, let me know in the comments if you need any help with this and I will be glad to help