Your audience is already on social media, which is why you’ll want to develop a presence on the top platforms too.
But heads up: even though this article will list the top platforms, that doesn’t mean you should develop a presence on all of them. What you want to do is research each platform to determine which ones are a good fit for you. Here’s what you’re looking for:
- Does your audience have a good presence on the platform? There’s no sense in expending a lot of time and resources on a social media platform if it’s not your audience’s preferred platform.
- Does the platform fit your needs? For example, if your mix of content includes more text content than photos/graphics, then platforms like Instagram may not be a good option for you.
Point is, pick two or three of the best platforms for your needs, and focus on those platforms. Don’t spread yourself too thin by trying to be everywhere. (If you get good results from your initial platforms, you can of course add platforms over time if they’re a good fit for your audience demographics and business.)
Let’s take a look at the platforms…
Most niches tend to be on Facebook, so most businesses will have a presence here too. Facebook not only lets you set up a Page for your business, you can also set up a discussion group. Facebook also has a good advertising platform for paid ads.
Here’s another big site. You’ll want to consider this site if you intend to share a lot of news from your niche, as Twitter is known as the place to go for breaking news.
This video-sharing site is a great place to go if you intend to share tutorials, demonstrations and similar videos.
While plenty of niches are represented on Twitter, there tends to be a focus on things like cooking, baking, home decorating, wedding planning and similar markets. That’s why this site also tends to have a lot of women onboard.
Here’s a photo-based site. Most people tend to offer little description and plenty of hashtags to help get their content discovered.
If you’re in a niche catering to other business owners or professionals, then check out LinkedIn. This site gives you a chance to network with like-minded people as well as share articles and other content.
Finally, be sure to research the social media sites that are specific to your niche. For example, Dogster.com is a popular social media platform that’s for (yep, you guessed it!) dog owners.
To see if there are similar sites in your niche, search Google for your niche keywords alongside words like “social media” and “networking” and “groups.”
Now that you know the top platforms, your next step is to research them to see if they’re a good fit for your business. Pick two or three platforms that meet your needs, then get to work building your audiences and sharing content!
Purchasing paid ads should be part of your overall traffic strategy, because it can often deliver high-quality traffic to your site fairly quickly. (Providing you optimize your campaigns and choose high-quality venues.) So, with that in mind, check out these five places you can place a paid advertisement…
This pay per click platform lets you narrow by audience demographics as well as targeting the keywords your market is typing into the search engine. For best results, choose narrow (highly targeted) keywords, which are typically the longtail keywords.
For example, a word like “weight loss” is not only too expensive, it’s too broad because you’re not sure who’s typing that keyword into Google and for what reason. Instead, choose something like “weight loss tips for men over 60” or “low-carb dieting tips for women.” This will get a more highly targeted audience in front of your ad, which will boost response and keep your ad costs down.
Facebook has wonderful tools for narrowing your audience by both their demographics and their interests. For example, if you’re selling dog-training information, you can choose an audience who’s already shown an interest in dogs and dog training (e.g., perhaps they’ve liked certain dog-related pages).
Other Social Media Sites
You’ll want to look into other social media sites, such as YouTube advertising, Reddit advertising and similar to see if they’re a good fit for what you’re selling. As always, place ads in a way that gets them in front of a targeted audience as possible. E.G., if you’re placing ads on Reddit, then choose a narrowly targeted sub-Reddit that matches your audience as closely as possible.
Another really good place to advertise is on popular niche sites that get plenty of high-quality traffic. This is particularly true if these sites have “sticky” features that keep visitors on the site longer and bring them back repeatedly, such as a popular blog or forum/group.
Before you place an ad, be sure to gather information about how much traffic the site gets and where this traffic is coming from. Then start with a small ad buy, gauge your response, and purchase more ads on those sites that deliver the best response.
Finally, keep in mind that there are local places for you to purchase ads. These may include:
- On local websites (e.g., if you have a city-related website that lets you place ads).
- In local newspapers, including the free ones that are given away in places like the entrances to grocery stores.
- In other venues, such as radio ads.
As always, look for opportunities to get in front of a targeted audience (rather than using “mass advertising” that gets your ad in front of a large but untargeted audience, like billboards).
Highly targeted paid advertising can be really effective. This is especially true once you’ve optimized your campaign to create a good response. You can start small, and then reinvest your profits as your campaigns start bringing in sales and cash.
As a business owner, you’re always looking for ways to grow your business and increase your profits. Here are seven ways to do it:
Boost Your Traffic
It’s pretty simple math: the more people who see your landing pages and sales page, the faster your business will grow. To that end, work on boosting your traffic by doing the following:
- Adding more traffic sources to your overall traffic strategy. For example, if you’re doing a lot of SEO and social media marketing right now, be sure to add other methods such as buying Facebook ads, guest blogging, and starting an affiliate program.
- Do something every day to boost traffic. For example: post on social media, write a blog post, send an email, look for a new joint venture partner, look for a new guest blogging opportunity, etc.
Get More Targeted Traffic
Sometimes you may have a lot of traffic, but it’s not the most targeted traffic. That’s why you’ll want to focus your resources on your best-quality traffic.
For example, let’s suppose you’re purchasing paid traffic on Facebook. You’ll want to test and track your ad campaigns to be sure you’ve selected the most targeted and most responsive audience using Facebook’s tool for narrowing your audience by their demographics and behavior.
And here’s something related…
Optimize Your Landing Pages
Even if you’re getting a lot of high-quality traffic, it means nothing if you can’t convert that traffic. That’s why you’ll want to grow your business and your profits by testing and tracking all landing pages and sales pages to boost response rates.
For example, a simple tweak to a headline could potentially double your conversion rate. That means more sales, more subscribers and more profits flowing into your business.
Focus on List Building
Most people don’t purchase a product the first time they come into contact with it. That’s why you’ll want to focus on building your list, so that you can follow up with your prospects to develop relationships and promote your offers. For best results, segment your list so you can send out highly targeted content and offers.
Create More Products
Fill out your sales funnel with additional backend offers so you have more products to sell to your existing customers. You’ll also want to start creating other related sales funnels. For example, if you’re selling traffic generation info, you might create another sales funnel based on a related topic such as copywriting.
Increase Your Per-Transaction Amount
One way to do this is to raise your prices. Another way to do this is to offer more cross-selling/upselling items. For example, if you’re selling a weight-loss guide, then cross-sell a set of exercise videos and/or a low-calorie cookbook on the order form.
Develop Residual Offers
Still another way to boost your profits is to develop residual offers such as membership sites or subscriptions (e.g., software as a service subscriptions). For example, you might set up a 12-month fixed-term membership site on how to lose 50 pounds and keep it off.
Which of these methods aren’t fully utilized in your business yet? Go ahead and create a plan to implement them as soon as possible so you can start boosting profits!
You’ve no doubt heard people talk about outsourcing as a great way to grow your business. But maybe you have some questions about how you can start outsourcing smartly and effectively in your own business. Good news is, we’ve got answers. Read on…
What Can I Outsource?
You can outsource almost of any part of your business. Examples include:
- Content creation, such as blog articles, social media posts, newsletters and more.
- Product creation, including lead magnets, tripwire products, core offers and more.
- Video creation (from scriptwriting to final production).
- Copywriting (ads, sales letters, landing pages and more).
- Traffic generation including SEO, social media management, press release distribution and more.
- Conversion testing and optimization.
- Paid ad placement and management.
- Affiliate program management.
- Web design/development.
- Marketing strategy/consultation.
- General research.
- Customer service.
This is not even an exhaustive list. Point is, you can outsource most anything. Which brings us to the next question…
How Do I Decide What to Outsource?
Ask yourself these questions:
- Which tasks are high-value tasks? (Focus on these ones yourself, and outsource low-value tasks to others.)
- Which tasks do you dislike doing? (Outsource these.)
- Which tasks would give you a better end result if you outsourced? (Outsource tasks that you’re not very good at doing and/or those with a big learning curve.)
- Which tasks will help your business grow faster? (Outsource these.)
How Do I Find Freelancers?
Once you figure out what to outsource, then you need to find freelancers to do these jobs. Here’s where to find them:
- Post on freelancing sites such as upwork.com, guru.com and freelancer.com.
- Search Google (e.g., “hire freelance writer”).
- Ask your colleagues for recommendations.
- Ask other contacts for recommendations (e.g., blog about it, post on social media, etc.).
- Post a want-ad.
Here’s the next question…
What Are the Keys to Outsourcing Smartly?
You’ve probably heard the horror stories about freelancing, which you want to avoid. To that end, follow these keys, tips and best practices:
Do your due diligence. Research each potential freelancer extensively using Google, checking references, reviewing their portfolio, and checking their feedback ratings (where applicable). Be sure to cross anyone off your list who has red flags, such as someone with poor reviews or someone who hasn’t been in business very long.
Start small. Even if a freelancer looks good on paper, you might not work together well. That’s why you’ll want to initially test a freelancer with small projects. If you work well together, then you can do bigger projects together.
Create detailed briefs. Freelancers aren’t mind readers. If you want to get a good end result, then you need to create clear, detailed briefs. Include details such as word counts, working titles, detailed outlines, and examples. The more information you provide upfront, the easier it is for your freelancer to give you what you want.
You just discovered some of the keys to outsourcing through the above question and answer session. Be sure to put these tips to work so you too can outsource effectively and smartly.
No matter what you’re selling or which niche you’re serving, chances are your business would benefit from developing a social media strategy. That’s why you’ll want to check out this social media FAQ:
What is the best social media platform?
The “best” social media platform is going to be different for different people, depending on your niche and business model. That’s why you’ll need to do research on platform demographics in order to pick the platforms that are right for you. You’ll want to check Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, and Google +. Be sure to also look at networking sites that are specific to your niche.
What sort of content should I post?
You can start by researching your competitors’ social media pages to see what they’re posting and what their audience responds to. However, you’ll want to post a variety of content in order to get a feel for what your audience responds to the best.
- Videos (how to videos, announcements, short sales videos, etc.).
- Longer instructional content (how to articles).
- Tools (such as worksheets and templates).
And similar content. Check BuzzSumo.com to see what’s popular in your niche.
How do I make it faster and easier to use social media?
Social media can be a huge time-suck for a lot of businesses. Fortunately, there are tools to make it easier. You may pick an “all in one tool” such as HootSuite.com, which will help you publish across multiple platforms, find topics, and keep track of your results.
What social media mistakes should I avoid?
Mistake 1: Not being social. Some marketers make the mistake of getting on social media and treating it like an advertising board. You need to interact with your audience, share useful content, and generally use it in a social way rather than promoting all day every day on it.
Mistake 2: Not using hashtags. Not only should you find out what content your audience wants, you should also find out what hashtags they’re using so that your content can get discovered. A tool like All-hashtags.com can help you uncover these hashtags.
How do I get more people to share my content?
Social media is all about sharing content, but you need to be sure your content is shareworthy. Follow these tips:
- Create high-quality. Give people something they haven’t seen before or offer a fresh perspective, and they’ll share.
- Offer content that generates good feelings. For example, share an inspirational video.
- Encourage people to share. E.G., “Your friends will love this – and they’ll love you for sharing it. Share now to spread the love…”
- Install social media badges on your blog. You can use a social media plugin to make it easier for people to share your content from your blog.
- Keep it short. People have short attention spans, so make sure your content is easy to consume (from a few seconds for text to a couple minutes for videos).
Now a few parting words…
Your audience is already on social media, so be sure to put this information to work to make the most of these platforms in your business.
Ever notice that some people seem to always create bestselling products, while others struggle to sell even a few copies? Some of that comes down to marketing, of course. However, a lot of it begins and ends with creating a high-quality, in-demand product that your audience will really love. That’s why I put together this product-creation FAQ. Read on…
What’s the key to creating an in-demand product?
The key is to do your market research. This means finding out what your audience wants, and then giving them something similar (yet better) than what’s already on the market.
You do this by finding out what they’re already buying. Check marketplaces like ClickBank.com, Udemy.com and Amazon.com to see what info products are selling really well. For example, if you’re selling weight loss information and you note that people are really interested in low-carb dieting, then you’re going to want to create a product on that topic. (Don’t copy others’ product in any way… your product needs to be fresh and teach information from your own unique perspective.)
How do you boost the value of your product?
There are a variety of ways to create a product with a high perceived value. Check out these ideas:
- Share intermediate or advanced information, which has a higher perceived value than beginner information.
- Use a high-value format such as video over text.
- Offer a course rather than an “ebook.”
- Provide useful tools to help people implement the information. Examples include worksheets, checklists, cheat sheets, templates, and similar items.
- Create a bonus package to raise the value of your offer.
What if I’m not a pro writer/video producer/teacher, etc.?
No problem – if you don’t have the time, skills or inclination to create a product, then outsource. You can post a project on a site like upwork.com to find a freelancer. Just be sure to do your due diligence before hiring so that you select the best candidate.
What are some of the overlooked keys to creating an in-demand product?
Some people think that if your topic is a proven seller, then your product is going to sell like crazy. In order for that to happen, you also need to put these keys in place:
- Proof and polish your product. This makes a great impression and boosts the value of your product.
- Create an entertaining product. It should be entertaining to keep people engaged, and useful to solve their problem.
- Choose a compelling title. Your title can make or break your product, so brainstorm benefit-driven titles that will excite your audience. (Tip: Browse through Amazon’s bestseller lists in a variety of niches to see how to construct a compelling title.)
- Design professional cover graphics. Outsource this task on upwork.com, fiverr.com or similar if you don’t have the skills to do it yourself.
Now let’s wrap things up…
Creating in-demand products isn’t magic. You just need to follow the tips above for researching your market and then creating a high-value product your audience is sure to love!
You’ve probably heard the term “content market” bandied around quite a bit as you’ve researched different ways to market your info product business. But perhaps you have some questions about this strategy. If so, you’re reading the right article, because we have answers.
Let’s start at the beginning:
What is content marketing?
Content marketing is all about creating and distributing high-quality content in order to grow your business.
What are the benefits of content marketing/how is it used?
One of the reasons content marketing is so popular is because you can use it in a variety of ways to benefit your business. The benefits include:
- Establishing yourself as an authority in your niche.
- Using it to generate targeted traffic.
- Getting referral traffic (AKA viral marketing).
- Using it to bring repeat traffic back to your blog, social media page, or another platform.
- Utilizing it to bring in traffic from the search engines.
- Preselling products or services.
This brings us to the next question…
How do you use content marketing to establish yourself as an authority?
There are two keys to this strategy. The first key is to only post high-quality content. In other words, don’t post “filler articles” just because you need to publish something on your blog or elsewhere.
The second key is to blanket your niche with content. If people see your content on multiple sites or every time they search for a niche problem, they’re going to come to view you as an authority.
Here’s what to do:
- Post on your own blog.
- Do guest blogging.
- Syndicate your content.
- Create rebrandable content for affiliates to distribute.
- Create viral content.
- Optimize your content for the search engines so that people find you when they’re searching for niche topics.
- Showcase your expertise in webinars and videos.
- Publish a book (even a Kindle book) in your area of expertise.
- Distribute videos in your niche.
- Post on SlideShare.net.
- Post on social media (Facebook, YouTube, etc.).
- Distribute press releases.
- Publish your own newsletter.
- Be a guest author in other peoples’ newsletters.
In short, get your content everywhere across your niche to build your expertise and name recognition.
How do you use content marketing to presell offers?
You use the content market to generate traffic in the exact same ways as listed above (e.g., email marketing, blogging, guest blogging, SEO, etc.) The key is to create “useful yet incomplete” content. The useful part of the content impresses readers and helps them solve part of their problem, yet the “incomplete” part of the content gives you the opportunity to promote a related product.
For example, if you’re selling a gardening course, then you might create a five-part email series that teaches people how to identify and eliminate the top garden pests. People who like your emails will naturally want to purchase your course.
Content marketing should be a part of your overall marketing strategy, simply because you can use it for brand building, traffic generation, and even pre-selling content.
Videos have been all the rage for many years now, and their popularity isn’t going to decrease any time soon. If you’re not already creating and sharing videos with your market, then now is the time to hop onboard. They’re great vehicles for sharing information, as many people would rather watch and listen then read. Plus, videos also have a higher perceived value than other forms of content.
What sort of videos can you create and share? Take a look at these ideas…
This is a short video you post on your homepage or blog, which tells visitors who you are and what you can do for them.
This is a video you post inside membership sites, which welcomes new members and tells them how to start using the site. You can also post welcome videos inside big product packages, such as a home study course. Think of it as a “quick start guide” to get people off on the right foot.
Videos have a high perceived value, which makes them an excellent format for a course. You can sell it from your own site or even use a platform like Udemy.
Think of this as an article. This would be a short two- or three-minute video where you share how to information, tips, or other advice.
“How To” Demo Video
Here’s where you share information, but you also demonstrate the process at the same time. For example, you might show golfers the best grip for driving.
Here’s where you show how to use a product. This can be part of a post-sales package (such as instructional content for how to use the software), or you can use it as pre-sale content to show people how well a product works.
Video Sales Letter
Use this alongside your text sales letter to reach as many people as possible. Avoid mentioning specific prices, guarantees or your bonus package, as these may change. Leave that info in the text letter, as it’s easier to tweak the text versus tweaking a video.
You post this on your blog or website to make business announcements, such as announcing an upcoming contest.
Behind the Scenes Video
People love getting behind the scenes of a business or even an industry. For example, if you’re catering to bodybuilders, you might take them behind the scenes of a bodybuilding competition.
You can use a live video for many of the purposes mentioned above (such as a how-to video). However, a streaming live video is especially useful when you’re documenting an event in real time.
For example, if you’re serving a dog market, then you might live stream an event such as a local dog expo or dog show.
Videos are a great way to share information, as they carry a high perceived value and many people really prefer to receive information that way. That’s why you’ll want to look at your business to see how you can start using more videos too.
Your lead magnets will have a big impact on your business, as they’re the key to building your list. That’s why you’ll want to be sure you do your market research to find out what your market wants. Once you know the topics, then check out these different types of leads magnets you can offer your audience….
These are among your most common lead magnets, just because they’re so easy to create and distribute. For best results, don’t refer to them as “ebooks” (which has a cheap connotation). Instead, use words like “guide” or “system.” (E.G., “The Guide to Getting All the Traffic You Need.”)
The advantage of a course is that if you deliver it in multiple parts via email, then you train your subscribers to open their emails. For example, you might offer copywriters a five-part course on how to craft a sales letter.
These tend to have a high perceived value, which makes them a good choice for a lead magnet. These work especially well when visuals are important, such as if you’re physically showing someone how to do something (such as teaching a dog to sit).
Audios also have a high perceived value. Use this format when audio is an important teaching tool, such as if you’re teaching people how to sing or speak a foreign language.
The live webinar has a high perceived value and gives you the opportunity to field questions, plus this lead magnet also lets you distribute the recordings/replays. E.G., “The Top Ten Dieting Tips Webinar.”
A good way to do this is to offer a low-level membership (i.e., your “Bronze” level membership or equivalent) as a lead magnet, which makes it easy to upsell people on purchasing a higher-level paid membership.
E.G., you might offer a free membership into a traffic-generation site, which gives people access to some of the training, but none of the advanced features (like a private group).
These are items that help people take action. Examples include worksheets, checklists, templates, swipes, planners, cheat sheets, lists and similar items.
E.G., you might offer a debt-reduction worksheet to people who want to pay off their credit cards, which naturally leads to a main offer such as a debt-reduction course.
These items also help people solve a particular problem faster and easier, plus they have a high perceived value. For example, you might offer a meal-planning app, which naturally lets you sell a diet guide on the backend.
Conclusion: One of the Easiest Lead Magnets?
As you can see, there are plenty of different types of lead magnets you can offer. One thing you’ll want to consider is whether you can splinter off a piece of your core offer and use that as a lead magnet. For example, if you’re selling a 10-module training course, then offer one module for free. This lets you naturally sell the main offer on the backend.
Every once in a while, someone creates a product that takes off like crazy and makes them very rich. But the chances of that happening are about as likely as you getting struck by lightning. That’s why you’re going to want to create a sales funnel full of products so that you can sell additional offers to existing customers, which is your surest path to success.
So, with that in mind, check out these ideas for products you ought to have in your sales funnel too.
These are your free products that you use to get people on your mailing list. They could take the form of ebooks/reports, videos, tools (such as checklists and worksheets), access to “Bronze” level membership sites and more.
These are high-value products that you sell at a low cost to quickly convert your leads into customers. For example, you might sell a really high-value report or video for $10.
This is your flagship offer, which typically comes with a premium price tag. A good core offer is an in-depth course that you sell for $97, $197 or more.
You use these products to help persuade people to buy your other products. You may have two kinds of bonus products:
- Bonus products that you use to persuade people to buy your products.
- Bonus products that you use to persuade people to buy your affiliate offers.
In both cases, your bonuses should be high-value offers that enhance the use or enjoyment of the main product.
These are products that you sell during the ordering process (right on the order form). For example, if you’re selling a video training course on setting up an online business, you might offer personal coaching on the backend to help people choose their niche and other issues with which they’ll need personalized help.
These are the products you sell to your existing customers. You can sell these offers on your product download pages, within the products themselves, in customer-only private groups, as well as in onboarding emails and other email follow ups.
As always, be sure that these backend products are highly related to the other products in your sales funnel. For example, if someone just purchased a marketing course from you, then you might sell related offers such as advertising templates, SEO plugins, and similar offers.
Conclusion: Think Variety
As you build your sales funnel, keep in mind that you want to include a variety of offers. This includes:
- Residual-income offers, such as membership sites and subscriptions.
- Different types of products, such as ebooks, videos and apps.
- Products at different price points, generally ranging from $10 to $1000 or more.
- Coaching, consulting, and services, if they make sense for your funnel and if you can offer them at a profit.
Bottom line: the more products you have in your sales funnel, the more opportunities you have to increase the lifetime value of each customer.
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