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A good app, plugin, or other software tool can make social media marketing quicker, easier and more effective for you. That’s why you’ll want to review this list of must- have tools and start putting them to work for you today. 

Here are the types of tools you’ll find inside this guide: 

⇒ Automation ⇒ Insight ⇒ Comprehensive and Miscellaneous 

Take a look… 

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Automation Tools 

Social media marketing requires a lot of work – but you don’t need to be tied down to your computer 24/7. Instead, make use of these automation tools for creating and delivering content. 

Dlvr.it: This tool is designed to help you monitor newsfeeds and RSS-enabled websites and blogs, and then you can share targeted content automatically. You can also use this tool to schedule unique content across all of your social media platforms. Learn more at https://dlvr.it 

Hootlet: This app is the little sister to the larger HootSuite all-in-one tool. Hootlet is designed primarily to help you find targeted content and schedule your posts. Learn more at: http://www.hootlet.com 

IFTTT: Here’s an app that lets you create “if… then” automation recipes. You can use pre-written recipes, or create your own. For example, you might create a recipe that says if you post a video to YouTube, then you should post it on Twitter as well. Learn more about this time-saving app at https://ifttt.com 

Smart Bribe: Need viral traffic? Use this app to offer freemiums automatically in exchange for content shares. Check it out at http://www.smartbribe.com 

2 The Top Social Media “Must Have” Tools – MyFacebookMarketingKit.com 

SnagIt: Have you ever wanted to do a quick screen grab, but cropping it, editing it and so on all just seemed to take too much time? SnagIt is the answer. You can capture screen grabs on the fly, or even videos, and edit and share them fast. Learn more at https://www.techsmith.com/snagit.html 

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Insight Tools 

One of the most important things you can do is track your social media campaigns to find out what’s really working. Once you know what your audience responds to, then you can provide more of the same to boost engagement. 

These tools will help you analyze what works… 

Audiense: This tool is designed to give you insight into your audience so you can connect with them in a meaningful way. Learn more at https://www.audiense.com 

Brandwatch: Have you ever wondered what your audience thinks about a popular topic or even a product? Brandwatch will help you figure it out, so that you can create content that resonates with your audience. Learn more at https://www.brandwatch.com 

BuzzSumo: This app helps you find key sneezers in your niche, as well as uncover content that will resonate with your audience. Learn more at http://buzzsumo.com 

ClickMeter: This tool allows you to compare and optimize all your marketing links in one place, which in turn gives you the power to increase your conversion rate. This is a great way to target viewers in places where they’re likely to yield the best conversions, clicks and views. Learn more at http://clickmeter.com 

DigiMind: This tool lets you listen to conversations on social media and beyond, so you can get a feel for what’s popular across your niche. Learn more at http://www.digimind.com 

TrackMaven: This tool lets you track your own social media performance, as well as comparing it to influencers in your niche. Learn more at https://trackmaven.com/ga- social-media-analytics-tools 

Simply Measured: This tools helps you better understand your competitors, content, and audience. Learn more at http://simplymeasured.com 

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Comprehensive and Miscellaneous Tools 

While some tools focus primarily on completing one task, there are others that provide a full suite of automation and other tasks to make your social media marketing easier. Here are some of our faves: 

AllIn1Social: As you might suspect from the name, this tool helps you accomplish a wide variety of tasks, including scheduling content, publishing across your platforms, benchmarking your performance, and getting insight into what’s working. Learn more at http://www.allin1social.com 

 Buffer: This is a very popular app that lets you schedule your content so you can post it right when your audience is online and interactive (even if you’re not). Learn more about this useful app at http://www.bufferapp.com 

CoSchedule: Do you have a WordPress blog? Do you need a good editorial calendar? This app not only helps you with scheduling, but it also tracks and analyzes your team’s performance. Learn more at https://coschedule.com 

EveryPost: If you manage your social media networks from your phone, then you’re going to want to check out this app. This app simplifies curating visual content, customizing it, and scheduling it. Learn more at http://everypost.me 

HootSuite: This comprehensive app lets you do everything from track ROI to find out when people are mention your brand. Learn more at http://www.hootsuite.com 

SocialOomph: This tool helps you find good content, schedule it, and find a targeted audience. Learn more at https://www.socialoomph.com 

Sprout Social: This is a very popular app that helps you schedule and automate content publication across the top social media platforms. It also helps you engage a targeted audience and tracks your conversions. Learn more at http://sproutsocial.com 


If you only want to use one or two tools, then be sure to check out the comprehensive tools such as HootSuite.com. If you combine these tools with outsourcing, your social media campaigns can be nearly hands-free activities for you!

I hope that helps, let me know in the comments if you need any help with this and I will be glad to help.

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